Our Customers
Our customers are smart and savvy. They have their own individual take on fashion and on the world. This is why we believe in our unique relationship that we have with the SA VA woman. At SA VA, we are passionate about our customers, our environment, and our community. We have made a conscious effort to produce stylish clothes that women will love and feel good about wearing. We want to create a new partnership with our customer. Here, are just a few ways:

• We regularly feature videos of our SA VA staff and partners and on our website, so there is an honesty and clarity with our production process.
• We promote interactive, collaborative design with our design staff.
• In Philadelphia, we are partnering with the People’s Emergency Center (PEC) and The Career Wardrobe by providing volunteer opportunities for our staff and our customers with food, clothing and fund-raising drives.

  As we grow, we will enlarge our scope to include other local or regional not-for-profit organizations that promote early childhood development.

Effortless Style
You don’t have to work hard to look great and feel good about yourself. If you're doing it right, style is effortless and personal. Our design team will help the customer make her personal imprint. Our clothes make this easy because the collections are eclectic, well made, and flatter all shapes. We help our customers create this sense of effortless style through our in-store and online workshops held by our Design Teams and our customers’ posted suggestions that may be found on our in-store Idea Wall or on our website.

Self-expression
We work everyday to design, manufacture, and create distinctive and irresistible clothing with varying styles that allow each client to discover who she wants to be and what makes her happy. Fashion is a primal form of self-expression. We join together with our customers to celebrate the expression of the Self through our clothing. It’s not about our designer point of view. It’s about our customers’ visions of themselves. We do this, for example, by providing six fits of pants—from a pencil leg to a palazzo—in unique fabrics. SA VA fits varying body styles with different waistlines and lengths. We offer a mix of styles to the customer—modern, vintage, trendy, and classic—that the SA VA woman can incorporate into her existing wardrobe.

We design and allow our customers to shop by event or product type. And we encourage feedback both in our Studios and online about how our customers are wearing our clothes, where they are wearing them, and how they are putting their own personal imprint on them.

Play
Fashion gives us a great opportunity to play. It also gives us the chance to break a few rules. That is why we encourage our in-store and online Stylists to offer suggestions about the different ways a piece of clothing might be worn. We want our customers to feel welcome and free to experiment in a supportive, non-judgmental store environment. That is why we carefully select and train our SA VA Stylists to provide a personal, playful, and engaging shopping experience.

Balance & Sustainability
We believe that life is a balance. The styles of clothing we offer are fun, carefree and sensual. We believe that customers have a right to understand how, why and where their garments are manufactured. At SA VA, we are attempting to reduce our carbon footprint at every opportunity and manufacture locally wherever possible, often using organic or recycled products. We employ workers to prep, cut, sew and construct our labeled products at a fair wage, and we participate actively in the communities where we do business. Other products we sell are always fair trade and usually made in the USA, often with organic or recycled products. We only work with companies that treat their employees fairly and responsibly. We hope that a SA VA purchase will make our customers feel that they are supporting their community and a sustainable environment.

Quality and Value
We understand that our customers want quality and style. We spend countless hours fitting garments to perfection and sourcing the highest quality fabrics. SA VA garments are made in Philadelphia. Our garments are then hand delivered to our store. We provide beautiful clothing that will last with the finest materials we can find at a reasonable price. Our prices, for example, will always represent fair value. We will not overcharge our customers when we receive a good price on the cost of materials. We try to pass that savings on.

Our Philadelphia Garment Center feeds our regional stores and website. As SA VA grows, our goal is to replicate this community approach in other regions in the country where we will also develop partnerships with local not-for-profit organizations, create both manufacturing and service jobs, and support the local economy. Our vertical structure allows us quick production time and the ability to get the goods into the store faster so that we may better provide for our customers, but it also enables us to be a responsible citizen in the communities we serve.

Purposeful Design
Our designs express our intent; every detail has a purpose.
We collaborate with our customers in creating a vision—a vision about the global community, the environment, how we relate to and treat one another. Each product we make or sell reflects our beliefs as well as our sense of style. Each possesses inherent worthiness.

The design itself is purposeful. A beautifully illustrated design only turns into a beautiful fitting and flattering garment through intention. In the fit process, we create garments that will give the dramatic effect we are looking for while maintaining a fit on the real woman’s body. We do this through intentional waistlines, seams, construction detail and hem lengths. We push the design and protect the form.

Creating Community
SA VA Studios, our website and blog are meeting places for fashion, new ideas, and an open dialog for strengthening community ties and building new friendships.

We help build networks that promote a sense of belonging, drive purpose beyond clothing, and provide an outlet for creativity. Our community consists of our customers who shop in our store and on our website, the employees and members of the organizations that we partner with, our team of staff and the communities where we well our clothing.

Through our on line SA VA blog, we are creating a portal in which our far-reaching community members can interact with us and with each other. The conversation there is about fashion advice and wish lists, community concerns and involvement, ideas and innovation. Our internal company blogs and events assist in supporting our wider goals.